18SEP
2026
2026
ABU DHABI · UAE
Abu Dhabi Signing Ceremony
A milestone evening at the Abu Dhabi International Book Fair, where the first edition of EYE BUY was signed and shared with readers.
- VENUE
- ADNEC Centre Abu Dhabi
- MOMENT
- Official UAE signing
THE VISUAL PSYCHOLOGY OF DESIRE
Your eyes choose
before you do.
Discover how colour, typography, imagery and space quietly shape what people notice, trust and buy.
ORDER YOUR COPY ↗ A BOOK BY DR. JOE OBEID
FIRST EDITION · 2026ATTENTION • COLOUR • TYPOGRAPHY • IMAGERY • TRUST • EMOTION • MEMORY • ATTENTION • COLOUR • TYPOGRAPHY • IMAGERY • TRUST •
THE EYE BUY JOURNEY
From the page
to the people.
The official EYE BUY signing journey began in Abu Dhabi and continues with readers, creatives and curious minds.
27SEP
2026
2026
BEIT CHABEB · LEBANON
Lebanon Launch & Signing
The story returns home for an evening dedicated to visual thinking, creativity and meaningful conversation.
- LOCATION
- Municipality of Beit Chabeb
- TIME
- 6:30 PM
INSIDE EYE BUY
See what others
overlook.
Eye Buy bridges visual communication and brand psychology to explain why design shapes what people notice, trust, remember and ultimately choose.
12Chapters
50Eye Buy Principles™
01Practical toolkit
- Visual psychology through everyday choices
- Interactive Eye Buy Lab™ activities
- Notes for designers, marketers and leaders
- The practical Eye Buy Method™
THE CREATIVE COMPANION
Observe it.
Sketch it.
Rethink it.
The EYE BUY Creative Notebook turns the principles of the book into a space for ideas, observations and visual thinking.
- 50 Eye Buy design principles
- Creative challenges and prompts
- Dedicated space for notes, ideas and sketches
- Spiral binding designed for everyday use
THE BOOK + NOTEBOOK SETCHOOSE YOUR EYE BUY EXPERIENCE
Official
prices.
Available in the UAE and Lebanon. Reserve now and receive payment and collection details before launch.
EYE BUY
The Visual Psychology of Desire
AED 125USD 35
RESERVE THE BOOK ↗Creative Notebook
A space for observations, ideas and visual thinking
AED 55USD 15
RESERVE THE NOTEBOOK ↗Book + Notebook
The complete EYE BUY reading and creative experience
AED 165USD 45
RESERVE THE BUNDLE ↗QUICK EXPERIMENT / 01
Which feels
more expensive?
Same product. Same ingredients. Only the visual language has changed. Trust your first instinct.
Choose A or B to unlock the psychology behind your decision.
EYE BUY LAB™ / EXERCISE 01
What catches
your eye?
There is no right answer. Look once, respond quickly, and discover how visual hierarchy directs your attention.
CIRCLE YOUR ATTENTION
What did you notice first?
Tap the first element that caught your eye.
Tap the first element you noticed.
EYE BUY LAB™ / EXERCISE 02
Colour speaks
before words.
Choose quickly. Each palette creates a different expectation before a single word is read.
MATCH THE COLOUR
Which palette feels premium?
Trust your first instinct, then reveal the signal behind your choice.
Select a palette to reveal its signal.
WHY THIS BOOK
“This book is about making
invisible decisions visible.”
You don’t need to be a designer. Eye Buy is for anyone curious about why one package feels premium, one website feels trustworthy and one brand stays in memory.
AUTHOR & CREATIVE DIRECTORJOE OBEID
SELECTED EXPERIENCE
Designing for institutions,
brands and people.
Selected organisations and international brands Joe has worked with across government, culture, tourism, finance and consumer experiences.
AUTHOR · CREATIVE DIRECTOR · RESEARCHERBOOK · NOTEBOOK · COMPLETE SET
Order yours now.
CHOOSE YOUR PRODUCT ↓ORDER EYE BUY
Choose your
experience.
Order the EYE BUY book, the Creative Notebook, or complete the experience with both.
Submit your request and Joe will contact you directly to confirm payment, delivery or collection.
No online payment is required at this stage.CONTACT